What we do
DFT Strategy can serve as your brand strategist, account planner, or research and insights partner.
Brand
Mission, Vision, Values
Value Proposition
Brand Positioning
Brand Tracking
Advertising
Creative Strategy
Message Hierarchy
Concept Evaluation
Campaign Tracking
Target
Segmentation
Persona Development
Day in the Life
Needs Analysis
Product
Attitudes & Usage
Concept Evaluation
Product Messaging
In-Home Usage Tests
How we do it
Consultative
Internal Interviews
Competitive Audit
Trend & Culture Analysis
Past Research Synthesis
Team Workshops
Qualitative
In-Depth Interviews
Expert Interviews
Focus Groups
Panels & Communities
In-Home Usage Tests
Quantitative
Custom Survey Design
Inventive Questions
Correlation Analysis
Local, National & Global
Exploratory & Evaluative
Why DFT?
Thoughtful Approach
DFT is a true partner acting as a member of your team. We internalize your objectives, develop a custom approach, and provide diligent analysis.
Insight & Clear Action
We don’t stop at findings. We unearth insight that is meaningful to the business and articulate recommendations that will achieve objectives.
Design & Storytelling
Many studies are boring and sit gathering dust. We deliver compelling design and a powerful story to ensure a report peers will want to read.